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Facebook is a archetypal of alms incredible, nuanced aloofness protections to its users, acceptance them to configure absolutely how abundant of their abstracts they appetite to allotment and how they appetite it to be acclimated -- Facebook offers these protections, it aloof doesn't bear them. Every Facebook aloofness ambience seems to be an abandoned checkbox, not absorbed up to annihilation that alters its data-collection.
Aleksandra Korolova took several accomplish to acquaint Facebook not to clue her location: she angry off Facebook's admission to her Iphone's breadth abstracts in the accordant Ios ascendancy panel, and austere and switched off "Location History." She does not account her burghal in her Facebook contour and does not column photos. She angry off breadth admission and beneath to accompaniment a breadth for Whatsapp, Facebook Messenger, and Instagram. She doesn't tag her breadth in Facebook posts and doesn't analysis in to locations back she gets there.
But Korolova still sees ads for businesses abreast her home and work, and the places she attack to, which are labeled as actuality apparent to her because she was "recently abreast their business."
Korolova cares about this actuality in allotment because she's a researcher who appear a cardboard that showed that stalkers can use Facebook's ad-location casework to clue bodies to areas as specific as a distinct house.
Based on Facebook's business abstracts for advertisers, Korolova thinks they're anticipation her breadth from her IP address, cell-site data, adjacent wifi networks and Bluetooth spotting.
The accessible harms of not giving users allusive controls about their breadth abstracts are amplified by the accoutrement Facebook provides to advertisers to ambition bodies based on their location. As we’ve apparent in a contempo bookish cardboard appear at the Workshop on Technology and Consumer Protection, Facebook provides advertisers with accoutrement to run ad campaigns targeting bodies “who alive in” or “were afresh in” a geographic breadth as babyish as a distinct house.
This agency anyone in the apple can actualize an ad attack to ability bodies who accept afresh visited a accurate location, such as a abode of adoration or an aborticide clinic. And back individuals cannot advisedly stop Facebook from answer or application their breadth for advertising, they additionally cannot abstain such ads. Imagine aperture Facebook during a appointment to an aborticide dispensary in adjustment to acquaint with accompany for abutment in a difficult decision, and instead, seeing an ad attack for beautiful babyish clothes created by anyone who wants to ambition women authoritative this difficult decision.
Facebook’s Illusion of Ascendancy over Location-Related Ad Targeting [Aleksandra Korolova/Medium]
Turning Off Facebook Breadth Tracking Doesn't Stop It From Tracking Your Breadth [Kashmir Hill/Gizmodo]
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